Meet the author
Sam Knowles is the Founder & MD of data storytelling consultancy Insight Agents. He has spent more than 30 years helping businesses, charities, and third-sector bodies communicate better. His purpose is to help all kinds of organisations sound like people and talk Human. He divides his time between consultancy and writing, training and speaking..
Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and his passion for telling data-driven, insight-rich stories. He is a Fellow of the Royal Society of Arts, the Market Research Society, and the Professional Speaking Association. A sought-after speaker, coach, and podcaster, Sam is the co-founder and co-host of the Small Data Forum. The podcast takes a light-hearted look at the uses and abuses of data big and small in business, politics, and public life.
How To Be Insightful is Sam’s second business book, a very definite sequel to Narrative by Numbers which was published in 2018 by Routledge to critical acclaim. He is currently writing Kicking the Bucket List: 51 Things in my 51st Year, which lies somewhere between a motivational self-help book and a memoir.